Chapter 4 - Measuring The Succes Of Strategic Initiatives

Key Performance Indicator ( KPI ) 

 - measures that are tied to business drivers

Metrics 

- detailed measures that feed KPIs

Efficiency IT metrics

*measrues the performance of the IT system itself including throughput , speed and availability.

Effectiveness of IT metrics

*measrues the impact IT has on business processes and activities including customer satisfaction,conversion rates and sell through increases.

Benchmarking ( Baselining metrics )

- process of continuousy measuring system results . comparing those results to optimal system performance and identytifying steps and procedured to improve system performance.

Efficiency IT metrics

1. Throughput - the amount of info that can travel through a system at a point.

2, Transaction speed - the amount of time a system takes to perform a transaction.

3. System availability - the number of hours a system is available for uers.

4. Information accuracy - the extent to which sysytem generates the correct results

5. Web traffic - includes a host of benchmarks

6. Response time - the time it takes to respond to user interactions.

* effectiveness of IT metrics

WEBSITE Metrics

* abandoned registrations

* abandoned shopping cards

* click-through

* conversion rate 

* cost - per - thousand

* page exposures

* total hits

* unique visitors